Located on Broadway Avenue between 46th and 47th streets in Manhattan, Times Square is probably the most photographed spot in midtown. This collage of lights, billboards, people, noise, music, taxis, and everything else that represents this amazing city. Sometimes called the Crossroads of the World, the Times Square area is the center of New York‘s midtown activity.
The area was renamed in 1904 (it was previously called Longacre) to commemorate the opening of the brand new New York Times building at that location. In the years since, it‘s become a place to gather in awe of the neon lights, clever billboard ads, and to watch the current news as it flashes past visitors on a number of buildings around the square.
Kids love the lights of the Square, the amazing billboards, and the many great shops there, such as the Disney Store, Hershey, Toys R Us with their giant ferris wheel, MTV, and ESPN. Restaurants are everywhere and the choice of family-friendly cuisine is amazing.
Check out the vast selection on 46th between Broadway and Ninth. Of course, Times Square has become most famous as the place from which to watch the giant ball drop to signify the start of the New Year. Millions of visitors gather there every December 31st for this incredible occasion.